Posted by BathBodySupply.com on 10/11/2024 to
Education
Textured exfoliants and scrubs are a hot trend in the bath and body industry, offering consumers both sensory indulgence and functional skincare. As we move into Fall 2024, these products are becoming increasingly popular for their ability to smooth skin, enhance glow, and provide a spa-like experience at home. Here’s an expanded look at the trend:
1. Coarse vs. Fine Exfoliants
Coarse Exfoliants: Coarser exfoliants are seeing increased demand for deeper exfoliation, especially in body scrubs. Ingredients like sea salt, Epsom Salt, and sugar are popular choices. These scrubs are great for areas that need extra smoothing, such as knees, elbows, and feet.
Salt Scrubs: For instance, Atlantic sea salt or Dead Sea Salt - Fine Grain are ideal for detoxifying and removing dead skin cells while enhancing circulation. Paired with oils like avocado or argan, they offer a hydrating balance to the coarseness.
Sugar Scrubs: Sugar scrubs, particularly those with cane sugar, provide a milder yet effective exfoliation and are ideal for sensitive skin while still offering texture and polish.
Fine Exfoliants: These are designed for gentle exfoliation, making them ideal for facial use or delicate skin. Ingredients like oatmeal, jojoba beads, and rice powder are being integrated into both body and facial scrubs.
Oatmeal & Honey Scrubs: Combining Colloidal Oatmeal NF with hydrating honey (like Manuka honey) creates a soothing, calming exfoliant that also locks in moisture.
2. Dual-Action Scrubs
Exfoliate & Hydrate: Consumers are increasingly drawn to scrubs that not only exfoliate but also leave the skin deeply moisturized. Products combining exfoliants like sugar or salt with butters and oils are a rising trend.
Pumpkin Sugar Scrubs: An example is our Pumpkin Sugar Scrub, which blends cane sugar with pumpkin seed oil and shea butter, offering exfoliation and hydration in one product.
Nut-Based Scrubs: Scrubs with ground nuts (like almonds or Walnut Shell Powder) blended into oils or butters (such as coconut or macadamia) are also growing in popularity for their textural and nourishing properties.
3. Natural & Botanical Exfoliants
Botanical Extracts: Scrubs infused with botanical ingredients such as lavender, green tea, or chamomile are in demand for their calming, anti-inflammatory benefits. These fine botanical particles act as gentle exfoliants while soothing the skin.
Lemongrass Tea Scrub: Products like our Lemongrass Tea Sugar Scrub combine the benefits of natural exfoliation with a refreshing herbal fragrance, offering a full sensory experience.
Herbal Powders: Fine herbal powders like matcha, turmeric, and calendula petals are being integrated into scrubs for both exfoliating and brightening benefits.
4. Activated Charcoal Scrubs
Charcoal as an Exfoliant: Activated charcoal continues to trend for its detoxifying properties, especially in scrubs targeting acne-prone or congested skin. Its fine, gritty texture makes it an effective exfoliant that draws out impurities and absorbs excess oil.
Charcoal Salt Scrub: Combining activated charcoal with sea salt in scrubs creates a textured product that both exfoliates and detoxifies the skin, perfect for those wanting a deep-cleaning experience.
5. Enzyme-Based Exfoliants
Fruit Enzyme Scrubs: Enzyme exfoliants, often derived from fruits like papaya, pineapple, or pumpkin, are popular for offering a gentler form of exfoliation compared to physical scrubs. They dissolve dead skin cells, leaving skin smooth and refreshed without the abrasion of typical exfoliants.
Pumpkin Enzyme Scrub: A pumpkin enzyme scrub provides both enzymatic exfoliation and fall-themed appeal, making it a great addition to seasonal product lines.
Natural Fruit Powders: Powders like blueberry, cranberry, or papaya seeds add a gentle scrubbing effect while also benefiting the skin with natural enzymes and antioxidants.
6. Sugar & Salt Scrub Blends
Sugar & Salt Combo: Many brands are now offering scrubs that combine both sugar and salt for a balance of coarse and fine exfoliation. This offers the best of both worlds—a scrub that can smooth rough patches while still being gentle on sensitive areas.
Citrus Sugar & Salt Scrubs: Adding citrus oils like lemongrass, lime, or grapefruit to these blends not only adds refreshing, energizing scents but also brightens the skin and fights dullness.
7. Specialty Exfoliants
Coffee Scrub: Coffee scrubs have seen a resurgence for their ability to invigorate the skin, reduce the appearance of cellulite, and tighten the skin. The fine, gritty texture of coffee grounds makes for an excellent exfoliant with added energizing effects from the caffeine.
Coffee & Pumpkin Scrub: Combining coffee grounds with Pumpkin Powder for a fall twist could offer a unique and energizing scrub option.
Crushed Seeds & Grains: Products featuring finely ground seeds like flax, chia, or grape seeds are popular for their nourishing properties. These exfoliants offer texture while also delivering antioxidants and fatty acids to the skin.
8. Exfoliants with Visual Appeal
Colorful & Fun Textures: Textured scrubs that look vibrant and fun are gaining popularity, especially in the DIY and bulk wholesale market. For instance, scrubs that incorporate glitters (such as Galaxy Glitter or biodegradable glitter) or mica powders for a shimmery look in bath products are trending. Consumers enjoy the added aesthetic appeal during use.
Layered Scrubs: Scrubs with layers of different colors, textures, or even fragrances are trending as they offer a visual and multi-sensory experience. These products are especially popular in artisanal soap and skincare lines.