Coastal Grandmother Aesthetic Is a Lifestyle Trend
The coastal grandmother aesthetic is rooted in classic ocean-side minimalism but isn't overly preppy. The term coined by Tik Tok influencer Lex Nicoleta refers to a relaxed, elevated way of living. Think Diane Keaton in Something’s Gotta Give and Meryl Streep in It’s Complicated.  This vibe adopts a slower-paced, more leisurely lifestyle–even if you don’t live near the coast and/or aren’t a grandmother!

Envision regular trips to the farmers’ market for flowers, snipping fresh herbs from your windowsill garden, a mid-morning latte and croissant, Ina Garten’s cookbooks, linen and rattan!

This trend is exemplified by a chic, comfortable, and cozy aesthetic that doesn’t take itself too seriously.

Coastal Aesthetic Reimagined Through Fragrance:
  • Almond Milk & Sea Salt: Lemon flower and sea salt blend effortlessly with the creaminess of almond milk, enhancing its subtle sweetness. Nuances of jojoba, coconut, cherry wood, and melon blossom complete the scent, leaving a lasting, sensual impression.
  • Aquatico: Modern rose and lily brightened with hints of orange, lime and ozone.
  • Baby Greens: Aromatic arugula combines with blooming cyclamen, soothing bergamot, fresh basil leaf, white lily, green leaf accord and a hint of key lime.
  • Bamboo & Green Tea: Bright and fresh bamboo essence mixed with good for you green tea.
  • Bergamot & Dune Grass (N): Marine mist fills the air with hints of lemon, bergamot and orange, while cypress and sandalwood adds a smooth depth. 
  • Black Chamomile: Soft notes of coconut water and chamomile blend with tea leaves, wild lily and tonka bean.
  • Blue Lotus: Refreshing spa, morning mist and lemon zest brighten precious blue lotus petals and silken woods.
  • Cashmere Amber (N): Breezes carry the crisp sweetness of lemon, bergamot, and crisp apple. Get cozy when warm cashmere, jasmine, and labdanum notes drift to hints of amber, vanilla, and cedarwood.
  • Cherry Sandalwood (N): Sweet notes of cherry, apple and mixed berries meet with banana and coconut. Vanilla and sandalwood ground this unisex scent.
  • Cucumber Violet & Fennel: Cucumber peel, lime leaves and fennel add a crisp element to the soft violet blossom undertone.
  • English Tea Rose: A delicate tea rose with nuances of green and powder.
  • Eucalyptus Quince: Quince and eucalyptus hover over soft coconut, peach, jasmine, and lavender fragrances. At dry down, you can make out subtle sandalwood and vanilla undertones.
  • Fig & Rosemary: Freshly picked rosemary springs are aromatically blended with the perfect touch of green fig and fresh jasmine.
  • Freesia (N): Delicate floral notes of pink peony, blue chamomile, tuberose, freesia, and geranium are paired with soft chenille and apricot.
  • Heavenly: A heavenly blend of hydrangea and violet with nuances of pear and musk.
  • Lavender Sage: A perfect blend of garden sage, fresh basil leaves, and soft lavender.
  • Lavender Woods & Honey: This soft lavender woody fragrance is brightened by lemon and sweetened by a hint of honey.
  • Ocean Mist (N): Coastal notes of salty ocean air are paired with zesty citrus, beach driftwood, golden amber and coconut.
  • Ocean Scent: Sparkling citrus notes married with marine essence and lily.
  • Peony & Rosewater (N): Delicate rose water and peony are combined with floral accents of lily and muguet. Hazelnut adds a sophisticated nutty quality while orris and white woods balance the fragrance.
  • Peony: Elegant sweeps of peony are the first to bloom in this delightful bouquet.
  • Rice Flower & Shea: Softly scented rice flower blends beautifully with creamy shea butter.
  • Rose Santal (N): Subtle yet beautiful, notes of rose, orange blossom and citrus zest are smoothed by sultry sandalwood and vanilla bean.
  • Rosemary Mint: A revitalizing blend of rosemary, fresh garden herbs and mint.
  • Sandalwood & Shea (N): Jasmine and shea flower are met with exotic woods of sandalwood and teak while vanilla and patchouli offer a rich accord at the bottom.
  • Sea Glass: The fresh clean scent of sea water, fresh air, sparkling citrus and soft woods. 
  • Sea Minerals & Oud: Rich layers of dark woods and oud is misted with sea salt air.
  • Seamoss (N): Capturing the cool, salty air of the Icelandic coast, this nurturing, detoxifying scent is comprised of citrus tonic, Moroccan rosemary, salted algae, oakmoss, extract and washed cedar.
  • Sparkling Limoncello*: Sparkling notes of lime and sweet orange blend with subtle floral and fruit nuances.
  • Strawberry Blossom (N): A perfect combination of rose petals and strawberry are kissed with red fruits of currant and raspberry, caramel, and vanilla.
  • Sun & Sand*: A tropical beach breeze of sweet orange blossom, bright citrus, French lavender and powdery musk.
  • Sweater Weather: Whispers of calming winds is complimented with tantalizing Citron zest. Sheer nuances of Cyclamen Flower is joined together with warming Amber and trailing Ivy. Undertones of Golden Sandalwood, Midnight Jasmine and Oakmoss.
  • Tuscan Herb & Honey: Crisp nectarine and sweet apple blossom blend with garden herbs and wild honey.
  • White Oak & Birch: Soft and pleasant with notes of antique white washed woods, citrus leaves, tonka bean and vetiver.
Coastal Aesthetic Reimagined In Skincare:
Coastal Aesthetic Reimagined In Packaging:

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